Funko Is Raising Prices in 2025—Here’s What It Means for Collectors

Funko Inc. has officially announced price increases across much of its core product line in 2025, leaving collectors and retailers asking the big question: Why now, and what does this mean for the hobby?

Whether you're a longtime Pop! collector, casual fan, or small business owner, here’s what you need to know about the Funko price increase in 2025, what’s driving it, and how it could reshape the collectible toy market.

What's Changing: Funko Pop Price Hikes in 2025

Starting Q2 2025, Funko is rolling out a $1–$3 MSRP increase on standard-size Pops, exclusives, and some deluxe figures. Here’s a quick breakdown of the updated pricing tiers:

Expect to see these new prices reflected at big-box retailers (Target, Walmart), specialty shops, and online marketplaces throughout 2025.

Why Is Funko Raising Prices?

There are several key reasons behind the 2025 price increase:

1. Rising Production and Shipping Costs

Global inflation, higher labor costs, and supply chain challenges are driving up the cost of manufacturing and distributing toys worldwide.

2. Shift Toward Premium Offerings

Funko is emphasizing higher-quality packaging, exclusives, and specialty drops—many of which justify a higher price point due to added detail and licensing costs.

3. Licensing Fee Increases

As Funko expands its partnerships with top-tier brands (Disney, Marvel, Star Wars, anime), licensing costs have risen, impacting base MSRP.

4. Focus on Sustainability and Margins

Funko is undergoing internal restructuring to manage profitability. Raising prices helps offset slower demand in retail and boosts margin on smaller runs.

What This Means for Collectors and Resellers

For Casual Collectors

• Buying fewer Pops per haul may become the norm.

• Expect more deliberate purchasing behavior—fewer impulse buys, more grail hunting.

• Store exclusives and limited runs will likely become even more desirable.

For Resellers and Flippers

• Higher MSRP could compress profit margins unless value spikes post-launch.

• Expect price-sensitive buyers and more scrutiny on aftermarket listings.

• Grading and condition will matter more when justifying resale value.

For Serious Collectors and Investors

• Price increases may raise long-term perceived value, especially for 2023–2024 Pops produced before the hike.

• Expect a growing PSA-graded Funko market as collectors shift to premium presentation and protection.

• Vaulted Pops may see appreciation as collectors seek older figures with “legacy” pricing.

Tips to Stay Ahead of the Price Shift

1. Buy now, not later: If there’s a Pop on your wishlist, grab it before prices climb.

2. Focus on quality over quantity: Prioritize exclusives, low production runs, and condition.

3. Consider grading high-value Pops: Protect and preserve your grails as the market matures.

4. Watch for bundle deals: Retailers may offer discounts to offset rising base prices.

Will Funko Prices Keep Going Up?

It’s likely. As manufacturing costs remain high and the company leans into more premium experiences (NFTs, limited-run events, interactive releases), expect Funko Pops to evolve into more of a boutique collectible rather than a low-cost novelty item.

But with this shift comes opportunity—scarcity, condition, and branding will drive future value more than ever.

Final Thoughts: The 2025 Funko Price Hike Is a Turning Point

This price adjustment isn’t just about inflation—it’s about how the Funko Pop market is maturing. As prices rise, collectors are becoming more selective, condition-conscious, and investment-savvy.

Whether you're collecting for fun or thinking long-term, now’s the time to:

• Protect your Pops

• Evaluate your collection

• Make smarter purchases in a shifting market

And as always, Boxed Vinyl is here to help you navigate these changes with collector-grade protectors, storage solutions, and tools to prep for PSA grading.